Skip to main content

Paid Search Marketing: The instant way to triumphs for your online business



Paid-Search-Marketing
Paid form of search engine marketing has deeply inspired the thriving success of big and small businesses almost single handedly. Ahead of the usual search engine optimization methods, their paid versions hold comparably much higher capability to churn the flow of monetary benefits in your favor in profusion.

Let us get in to the depth of these paid search engine advertising services and know the secrets behind their worldwide popularity.

Yahoo! Search Marketing


Paid-Search-Marketing
It is perhaps the oldest service in the field of paid search marketing and has taken over the realms from Overture which was formerly named as GoTo. In the year 1998, GoTo came up with the idea of bidding for the advertisers who were keen to snatch the topnotch slot under the sponsored listings, corresponding to some specific keywords. 


The company was rechristened as Overture Services Inc in 2001. Later on in 2003, it was taken over by Yahoo, one of its prominent clients and was named as Yahoo Search Marketing. Its latest version, Panama uses a specific formula to calculate ad rank based on CTR (Click through rate) which is very much similar to that of Google Adwords.

Microsoft AdCenter


Paid-Search-Marketing
No prizes for guessing that it is one of the most flourishing branches of MSN, the Microsoft Network, and is responsible for managing MSN’s paid search advertising services. Though It came a bit late as compared to its main rivals, already well established in the business of pay per click advertising, i.e., Google Adwords and Yahoo Search Marketing, still has given a tough competition to both of them. 


In the beginning, MSN AdCenter had a contract with Yahoo to show the latter’s paid advertisements in its search pages corresponding to a specific search. Later on, after the contract got over, Microsoft started showing the ads specific to AdCenter only. It offers both the PPC as well as the CTR (Click Through Rate) services to its customers.

Google Adwords


Paid-Search-Marketing
Like many other facilities of Google, the Adwords is also a beneficial one and has encouraged millions to use it in order to rear fruitful benefits for their businesses. After coming into existence way back in 2000, it has dominated the paid search market with its PPC (Pay Per Click) and the CPM (Cost Per Thousand Impression) strategies. Alongside, it is also a preferred platform for site-targeted advertising that focuses specifically on rich-media ads, banners as well as text ads.


Paid-Search-Marketing
Ads from Google Adwords are shown on the search pages as sponsored links at the top (below the search bar) and on the right side. Ordering of these ads is decided according to their CTR including the quality score and on the amount being bid by advertisers.
Labels:

Comments

Post a Comment

Popular posts from this blog

This English Player Won the Best Deal of All Times in IPL 2023 Mini Auction

Image source:  insidesport.in The mini-auction for the IPL 2023 season is out now with Sam Curran from Punjab King becoming the all-time most expensive player for a whopping INR 18.5 crore. The other key players to make it to the costliest auction ever were: Cameron Green sold to Mumbai Indians for INR 17.5 Crore Ben Stokes sold to Chennai Super Kings INR 16.25 crore Nicholas Pooran sold to Lucknow Super Giants for INR 16 crore The auction that took place in Kochi on Dec 23, 2022 sealed the fate of 80 players out of 405, bought by 10 teams for a staggering amount of INR 17 crore. A total of 51 Indian cricketers found takers in the auction as 7 IPL teams finished their respective maximum limit of 25 players. Among the big names that went unsold included: Joe Root (Base Price - INR 1 crore) Shakib al Hasan (Base Price - INR 1.5 crore) Kusal Mendis (Base Price - INR 50 lakh) Tom Banton (Base Price - INR 2 crore) A total of 41 uncapped players out of 51 Indians foun...
Post a Comment
Read more

Now Search the results by Date and Time via Google Search Tools

While having a date with my laptop’s keypad to type words for previous articles, How to know the publications date of a web page and An Unofficial Inspection into Google’s Advanced Search Parameters , I kept on wondering why Google does not contain any official feature exclusively meant for this facility. Thankfully, the search engine giant finally came up to the rescue of my anxiety with its newly introduced ‘Search tools’ feature. Interestingly, besides time based searches, it lets you fetch the results through numerous other criterion as well. So lets be friends with it to seek its help in our future endeavors; After all, A Friend in Need is a Friend Indeed! Where to look for it? You can check this out this new feature right below the search bar, as the right most option with the name ‘Search tools’.  As you click it, few new options will appear in a spur of moment The Web: Fetches results from your country or from the entire web as per your wish ...
Post a Comment
Read more

The Mysterious Ping Pong Ball – A Thrilling Short Story

READ AT YOUR OWN RISK... On Tom’s first birthday, his father, Victor gifted a Ping-Pong ball, and the routine continued till his fourth b’day. In the fifth year, Victor gifted a color book, but Tom insisted on Ping-Pong ball. The next year, the father gifted some other toy, but the child still insisted on Ping-Pong ball. Tom’s fondness for the ball continued and Victor had to manage it anyhow to gift him on his son’s birthday ever year.  As Tom was about to turn 18, he demanded Ping-Pong ball yet again, but Victor was adamant this time. He couldn’t stop asking the reason behind his son’s fondness for the Ping-Pong ball. However, Tom didn’t disclose why he was so much in love with the ball. Just few days before his birthday, Tom, who was a young man by now, suffered an unknown disease. He sensed that his last moments are not far away. So on his birthday, he accepted to reveal the reason behind his love for the ball to his father. Unfortunately, before he could sta...
Post a Comment
Read more