Yahoo Search Marketing: A remarkable paid search marketing facility

Yahoo Search Marketing is a competent Pay Per Click advertising strategy that relies heavily on targeted keyword or phrases to show your online ads on the hosting site/search pages. It operates more or less on the same lines as that of Google Adwords and Microsoft adcenter, its two most prominent competitors at present. But if you think that it has nothing new to offer, just rethink.

History in a nutshell

For all those who know Google Adwords as the one and only player in the vertical of online sponsored advertising, just to enhance your knowledge, Yahoo Search Marketing is the oldest internet marketing technique existing till date. Its foundation was laid way back in 1998 with the emergence of Goto, the online advertisement bidding company that got renamed as Overture in 2001. Finally, it was 2003 when yahoo overtook Overture and Yahoo Search Marketing came into existence as a result, three years after Google Adwords was introduced.

Pay as per your wish

With Yahoo search marketing campaign, you get the freedom to choose the amount you want to pay for the clicks being made on your ads as per your own wish. Moreover, you are required to pay only when the advertisement is clicked. There is no charge on posting your ads on the hosting site, wonderful, isn’t it?

Ensuring high visibility of your ads

Another big advantage of utilizing the services of this excellent form of paid search marketing is that not only Yahoo but the heavyweight search engines of the likes of MSN, Altavista, Infospace and CNN would display your listing. This consequently would ensure better visibility of your ads and drive higher traffic to your website. Having your ads being displayed on these search engines indicate that no less than 70 percent of all the net surfers would know about your business, which is simply Amazing!

Comments

Asian Games 2023: India's Quest for Gold in the Sporting Extravaganza

The 19th Asian Games, which were postponed last year due to the COVID-19 outbreak, are now set to take place in Hangzhou, China, from September 28 to October 3. The game will feature a total of 40 sports. The host nation will begin the competition as the all-time leading medalist with 3187 Asian Games medals, including 1473 gold. This year, 45 countries from the Asian continent are participating in this once in a 4-year sports mahakumbh. With the competition growing tough among the athletes, it would be interesting to see which nation bags the maximum gold this time. Indian with a strong delegation of 655 athletes will be contesting against the best teams of Asia in various sports. We hope our team to better its medal tally from the previous editions of the Asian games. Previous Performances While China remained at the top of the medal tally in the Asian Games 2019 held in Indonesia with a mammoth 132 gold, Japan was a distant second with 75 gold and South Korea came third with 49 G

This English Player Won the Best Deal of All Times in IPL 2023 Mini Auction

Image source: insidesport.in The mini-auction for the IPL 2023 season is out now with Sam Curran from Punjab King becoming the all-time most expensive player for a whopping INR 18.5 crore. The other key players to make it to the costliest auction ever were: Cameron Green sold to Mumbai Indians for INR 17.5 Crore Ben Stokes sold to Chennai Super Kings INR 16.25 crore Nicholas Pooran sold to Lucknow Super Giants for INR 16 crore The auction that took place in Kochi on Dec 23, 2022 sealed the fate of 80 players out of 405, bought by 10 teams for a staggering amount of INR 17 crore. A total of 51 Indian cricketers found takers in the auction as 7 IPL teams finished their respective maximum limit of 25 players. Among the big names that went unsold included: Joe Root (Base Price - INR 1 crore) Shakib al Hasan (Base Price - INR 1.5 crore) Kusal Mendis (Base Price - INR 50 lakh) Tom Banton (Base Price - INR 2 crore) A total of 41 uncapped players out of 51 Indians found bu

The Traits of a Quality Content Writer

Throughout my blog, I have been describing all the social media optimization techniques and have written about the pros and cons of the popular social networking sites. Just for a change, let us give a twist to the topic and try to touch the deeper waters in the ocean of content writing through this article. Content Writing- An art, more than a financial source For most, content writing could just be a source of rearing monetary benefits in the form of monthly salaries if in a job or freelance remunerations if operating a business. But I bet, it is much more than that. How often do you try to pen down your thoughts that could have brought an exemplary revolution in the society? Content writing holds a dominating power to contribute significantly for the betterment of the society, if you are ready to go few steps ahead and refuse to dawn the slavery of keywords. But only few are akin to such an idea, unfortunately. SEO aspect of Content Writing Just like creativity cannot b

The Trending News

Search This Blog