Search Engine Optimization (SEO): The SEO department is responsible for bringing the client website on the top of the search engine page rankings. For this, the SEO professionals have to perform various important tasks that may include
Pay Per Click (PPC): The PPC department makes aggressive efforts to promote the client website in a more speedy manner, by leveraging the concept of paid advertising. In short, PPC ads are the one that you often see on the top and right hand side of Google search page. They can also be seen on Facebook, EzineArticles, and many other related sites. Analytically, you need to be very sound and composed to be a PPC manager.
• Analyzing the most relevant keywords to kick-off the PPC ad campaign
• Thinking a creative and catchy tag line for the ad
• Bidding for the PPC ad location
• Ensuring that the content is to-the-point
• Fixing budget for ad’s placement on the host site
Of all the Search engine marketing professionals, PPC experts are the highly paid ones. Mind It!
Social Media Optimization (SMO): The SMO department works assiduously to enhance the online presence of the client website. For this they utilize the capabilities of various social networking and social bookmarking sites.
Qualification wise, you need to be at least a graduate to perform the SMO tasks, however the actual requirement depends on the concerned employer.
In addition, considerable knowledge of internet and expertise in handling various SMO related sites would be plus points. These include:
Social Networking sites:Facebook, Twitter, MySpace, Hi5, Friendster
Social Bookmarking sites: Digg, StumbleUpon, Technorati, Delicious, Newsvine