Search Engine Marketing Departments

Just to give you a settle idea of what a search engine marketing looks like from inside, here are some of its important departments described in a nutshell.

Search Engine Optimization (SEO): The SEO department is responsible for bringing the client website on the top of the search engine page rankings. For this, the SEO professionals have to perform various important tasks that may include
Website analysis,Keyword monitoring,Interacting with client,Providing Meta tags and Customization of robo.txt file,among others.

Pay Per Click (PPC): The PPC department makes aggressive efforts to promote the client website in a more speedy manner, by leveraging the concept of paid advertising. In short, PPC ads are the one that you often see on the top and right hand side of Google search page. They can also be seen on Facebook, EzineArticles, and many other related sites. Analytically, you need to be very sound and composed to be a PPC manager.

Some of the exclusive responsibilities of a PPC professional may include:
• Analyzing the most relevant keywords to kick-off the PPC ad campaign
• Thinking a creative and catchy tag line for the ad
• Bidding for the PPC ad location
• Ensuring that the content is to-the-point
• Fixing budget for ad’s placement on the host site

Of all the Search engine marketing professionals, PPC experts are the highly paid ones. Mind It!


Social Media Optimization (SMO): The SMO department works assiduously to enhance the online presence of the client website. For this they utilize the capabilities of various social networking and social bookmarking sites.

Qualification wise, you need to be at least a graduate to perform the SMO tasks, however the actual requirement depends on the concerned employer.

In addition, considerable knowledge of internet and expertise in handling various SMO related sites would be plus points. These include:

Social Networking sites:Facebook, Twitter, MySpace, Hi5, Friendster

Social Bookmarking sites: Digg, StumbleUpon, Technorati, Delicious, Newsvine


  1. I have just an idea regarding the SEO and the PPC.The Difference between the SEO and PPC you can do out the seo as free while in the PPC you have spent lots of money...


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