But what is the difference?
The entire Pay Per Click campaign consists of diversified aspects and if you want to come out with flying colors, you would sure have to get into your skins. Right from conceiving the juicy one or two liners for sponsored ad copies to conceptualizing a soothing strategy for the landing pages, you have to excel in every department.
If you lag behind in your efforts then you may not gain anything but if it is an eye-popping advertisement that hatches out of your mind, crossing all the milestones of creativity, you would definitely be rewarded by leaps and bounds.
Put into simple words, it is the place on your webpage that a visitor lands on when he clicks on the PPC ad. For instance, if you search for “Interior designers Delhi” on Google, you will observe two sponsored ads on the foremost positions among others, first of them is placed at the top of search results with the heading “Interior Decorators Delhi” and the other is on the right hand site with title “Interior designer”.
If you click any of them, you will be navigated to a page on the respective websites that would be appealing enough to tempt you opt for their services in a spur of moment. Before you move ahead to respond to their call to action, let me tell you that it is this page that is known as “Landing Page”.
How is it beneficial?